Nellie’s All-Natural was inspired by – you guessed it – Nellie. But she wasn’t always a three inch tall plastic figurine trapped inside a website. Nellie was a real person with real values and real movable appendages. She believed in honesty, simplicity, and saying it like it is. And it is these beliefs that have inspired us to develop a line of non-toxic, hypoallergenic, and environmentally friendly cleaning products that reduce consumption and allow you to use only what’s needed.